The Product & Feature Lifecycle
Product development is a lifecycle. It starts when we have our first hunch about a new product, and spans all the way to the day when that product is decommissioned after a long and successful run.
Here’s my framework for the lifecycle of a product or feature, in five phases.
Phase 1: Research
Anyone who works in product development (engineers, designers, product managers, and product-focused entrepreneurs) are passionate about building things. So our inclination is to jump straight to building a solution. But without doing our homework, we don’t have all the information, the context, the knowledge we need to build the right thing. Going directly to building something will almost certainly result in a huge amount of wasted effort.
In research we ask fundamental questions like: who is the user? What problem(s) do they have that we think we can solve? What are they doing today to solve...
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